Wow. How cool is this! Apple is being smart about marketing its boxes and letting go of the (control-freak) reins just a bit.

Apple Introduces Boot Camp
Public Beta Software Enables Intel-based Macs to Run Windows XP CUPERTINO, California-April 5, 2006-

Apple today introduced Boot Camp, public beta software that enables Intel-based Macs to run Windows XP. Available as a download beginning today, Boot Camp allows users with a Microsoft Windows XP installation disc to install Windows XP on an Intel-based Mac(r), and once installation is complete, users can restart their computer to run either Mac OS(r) X or Windows XP. Boot Camp will be a feature in "Leopard," Apple's next major release of Mac OS X, that will be previewed at Apple's Worldwide Developer Conference in August.